How It All Started
Back then, people believed that scarves made you look old-fashioned and uncomfortable. On top of that, it was difficult for us to find premium scarves that fit both formal and informal occasions.

So, We Decided To Make Our Own Brand
If it's hard to find one, why don't we produce our own scarves? Thus, we can help others who face the same problems. It was 2016 when we started our journey online with customers from Indonesia, Malaysia, and Singapore. We extended our products not only to scarves, but also to bags, brooches, and fashion accessories. Since 2018, we have spread our wings to offline stores at shopping centres around Indonesia and Malaysia.

It's Our Dream To Encourage Every Woman To Be Stylish & Comfortable
We dedicated ourselves to produce products with only the best-in-class materials and exceptional designs.

Meet Benang Jarum, Our Clothing Line
In 2020, Benang Jarum was born to compliment our scarves. We strive for the best modest fashion style with modern clean cut.

Every woman deserves to own pieces that make them look their best.